A great logo is distinctive. This is the most important aspect to keep in mind during the design process. It should stand out from the rest and make your brand both impressive and exclusive. There are various tools available to help you come up with an outstanding design. Some of them are paid while others are free. The options available include:
- Design Mantic – free
- Logo Garden – free
- Flaming Text – free
- Zillion Designs – pay a designer
- Tweak – free & paid
- Graphic Springs – free
- Logo Bee – paid
Once you identify an appropriate tool, there are certain steps that you need to follow to come up with a great logo.
The first step in the logo design process is to carry our comprehensive research. Carrying out research allows you to come up with a concept that will represent a company’s people, culture, and values. These aspects influence the message that you will include in the logo.
Another aspect of the research phase is to determine the intended audience. You need to know who you are designing it for. When you know the audience, it will be easy for you to come up with an appropriate style. If you are targeting older clients, you may have to come up with something classy and simple. In addition, you need to be aware and understand the competition. You have to know the kind of logos that the competition is using to make sure you do not come up with the same thing. The kind you come up with has to be different from what is already available.
2. Establish use of the logo
It is also important to establish how you intend to use the logo during the design process. You need to think about where the design you create with will be used. This will allows you to come up with something practical.
Once you know where the it will be applied, you can go ahead and make sketches. You need to create as many sketches as possible. When you have several sketches, it is easier to pick out the best one. This is the brainstorming stage of the design process. Your initial idea may not be the most appropriate when it comes to meeting your objectives.
4. Create draft
When the sketches are done, select a few of the best and start designing using any one of the tools listed above. It is important to note that your best idea may not necessarily be the best looking. A great idea may appear odd when you compare it with the other logos in the same market. When you come up with a draft, you should not include any detail or color. Keep it as simple as possible and put emphasis on the idea itself as opposed to the intricate details. This stage allows you to select the best ideas and refine them to ensure they are aligned with what you want to attain.
5. Refine ideas
Refining your logo idea is one of the longest stages in the design process. This is because you may have to make several changes on the draft. However, this is also the most interesting phase. This is where you get to add all the details that you had left out in the draft phase. Add the colors and take advantage of the design tools to see how the logo will look in various settings.
You can also use tools like Adobe Illustrator to help you come up with a digital implementation of your draft. This tool allows you to recreate the ideas you had developed during the sketch stage on a computer. The program will allow you to make as many changes as possible until you get what you want.
It is important to ensure that you use a suitable typeface for your logo. This will help to set a tone for the entire logo. Test every option using various fonts until you are satisfied with the final product.
Once you have refined the logo design, you need to take some time and evaluate what you have created. You can use this time to get feedback. The feedback can help you to see things that you may have missed out.